Dahlia Furniture Private Limited Essay

I. Time Context: Last 5 months of 1984 II. Perspective: Mr. Chua Boon Kang, co-proprietor of Dahlia Furniture Private Limited III. Significant Policy Statement: Dahlia Furniture Private Limited is a neighborhood furniture producer of standard and specially designed furniture known for their high caliber and exquisite divider units, kitchen cupboards, room sets, and feasting set. What's more, plans to be one of the biggest furniture maker in Singapore by 1990. IV. Proclamation of the Problem: What can the organization do to expand benefit to improve the company’s position? V. Goals Long Range Objectives: To grow our business activity following 2 years To be the main furniture producer by 1987 Short Range Objectives: To augment benefit and limit cost To build deals To provide food furniture for the mass market VI. SWOT Analysis Qualities a. The organization is known for high caliber and rich picture of their furniture b. Dahlia Furniture is a known dealer of imported furniture Weaknesses a. Dahlia Furniture has a little market; just center and upper salary families could bear the cost of their furniture b. Restricted product offering; makes just out of divider units, kitchen cupboards, room sets, and feasting sets Opportunities a. Developing number of families who can manage the cost of and are happy to follow through on greater expense for a top notch furniture b. Developing interest for imported furnishings Dangers a. Different organizations that offer furniture at a lower cost b. Outside producers and retailers that are entering the Singapore showcase VII. Elective Courses of Action ACA #1: Continuous importation of some furnishings and begin to deliver quality furniture that could be sold at a lower cost to grow our market in serving the mass market of low salary producing families. ACA #2: Remove privately made furniture in our product offering and import all our furniture to maintain the picture of high caliber and exquisite furniture for center and upper salary families. ACA #3: Expand our product offering by creating and bringing in other high caliber and exquisite furniture other than divider units, kitchen cupboards, room sets and feasting sets for center and upper pay families. VIII. Examination of Alternatives ACA #1: Continuous importation of some furnishings and begin to deliver quality furniture that could be sold at a lower cost to extend our market in serving the mass market of low pay creating families. Points of interest: a. Growing our market is likewise a methods for extending the wellsprings of our salary b. The life of the organization isn't exclusively reliant on the acquisition of our little market for center and upper pay families Disadvantages: a. Incredible hazard whether the new objective market of low creating families would buy our furniture b. Expensive as we would be beginning without any preparation to create, produce and sell our new reasonable furniture c. Extra Labor is required d. The picture of style and eliteness of our furniture may be lost ACA #2: Remove privately made furniture in our product offering and import all our furniture to maintain the picture of high caliber and exquisite furniture for center and upper pay families. Favorable circumstances: a. No overhead cost for us b. The picture of the organization for providing food excellent, rich and selective furniture would be protected c. We could concentrate more on the imported items that bring us pay d. No compelling reason to employ extra laborers e. Less consideration required by the importation of furniture for we would not be the one to make them Hindrances: a. Exorbitant to import furniture id it would not be sold immediately b. The tasks of the organization is exclusively subject to our remote providers c. Little market just for center and upper salary families that could bear to buy imported furniture d. Infringing upon the counter remote work guideline of the administration e. Slow pace of repurchase since we offer a similar furnishings ACA #3: Expand our product offering by creating and bringing in other high caliber and rich furniture other than divider units, kitchen cupboards, room sets and eating sets for center and upper pay families. Preferences: a. Making new line of furniture is additionally making another wellspring of pay for the organization b. We can keep up the picture of the organization as maker of top notch, exquisite and select furnishings Burdens: a. Expensive to create, produce and sell new furniture line b. Requires extra laborers c. Still subject to the acquisition of our little market of center and upper pay families d. Hazard whether the new furniture would be purchased by the market e. The organization could be exposed to government perception since we are bringing in more furniture IX. Choice Statement After intently examining all the other options, the best option for the organization is ACA #1: Continuous importation of some furnishings and begin to create quality furniture that could be sold at a lower cost to extend our market in serving the mass market of low salary producing families. The imported furniture is still in the development stage and the interest for them is still high. The proceeding with the importation of furniture could in any case bring us pay and can be utilized as capital in our arrangement of focusing on another market. The organization is known for providing food top notch, rich, and restrictive furnishings; stretching out this to the mass market could get exceptional increment our deals for the organization as of now has a notoriety name in the furniture business. The organization would provide food both top of the line furniture and reasonable furnishings yet of good quality. Growing our market is broadening the inclusion of our organization and furtherm ore the wellspring of our salary. ACA #2 and ACA #3 still spotlights on serving a restricted market just for center and upper salary families making the wellsprings of our pay additionally constrained to them. Furniture is a strong item and repurchase of it isn't made in a limited capacity to focus time. On the off chance that the every one of these center and upper salary families has their own divider units, kitchen cupboards, room sets and feasting sets then they would not repurchase again thus the organization may be in harm's way. ACA # 1 would discover us another wellspring of salary as we stretch out our market to the lower pay producing families and yet holding the administration for center and upper pay families. Also, having the glory of high caliber and exquisite furnishings, the new objective market would be anxious to buy our furnishings. X. Usage Plan Long Range Implementation Plan a. Ceaseless improvement of the quality, activities, the executives of the organization and persistent inquiry on how we could limit the expense of our tasks Short Range Implementation Plan a. Research about the new objective market The value extend that they can and ready to pay for a furnishings. Structures, determinations and nature of a furniture that would attract them to buy it. b. Campaign materials of good quality however of lower cost to be utilized in the creation of the furniture c. Make an arrangement on how we could limit the expense of our importation, creation and activity d. Make the furnishings, extraordinarily the reasonable furnishings, known to the market by promotion through distribution in any event once per week in a neighborhood paper of general flow